For Shopify operators who've had enough

Stop renting your customers from Meta and Google.

Their algorithm decides who sees your brand.
Their auction sets your CAC.
Their rules change without notice.

You pay more every month. You control less every quarter. This is the way out.

Sign up →
$100/mo · Cancel anytime · Onboarding with the founders
The receipts

This isn't theory. These are real numbers.

Count 01
+20% YoY
Increase in Meta CPMs for DTC & 2024 to 2025. Same audience, 20% more expensive.
Count 02
$929
Hims & Hers reported CAC in 2024. Up from $544 in 2021. 71% more in three years.
Count 03
$100K/month cap
Where operators report Meta stops scaling. Past this, every dollar fights a competitor's dollar.
Count 04
28%
Of home goods conversions are attributable on Meta post-iOS 14.5. The rest is platform guessing.
Two kinds of acquisition

One you control. One controls you.

The difference between channels you grow and channels that grow on you is whether you own the inputs.

What you're doing now

Meta, Google, TikTok Ads

  • You don't choose who sees your ad
  • You don't know why CAC moves
  • Algorithm changes without warning
  • Competitors raise your costs overnight
  • Scale plateaus, then breaks
What you should be doing

Newsletters, podcasts, direct mail, creators, referrals

  • You see the audience before you pay
  • You write the copy, you set the message
  • Costs are flat and predictable
  • Results trace back to specific decisions
  • What works this month works next month
"We can scale Meta to $300K a month and that's where it caps. Past that, every dollar fights the same dollar from a competitor. We need something else and nobody can tell us what."
DTC founder, $4M ARR, May 2026
The channels that work

Acquisition channels you own.

Every channel below is one where you see the audience, you set the terms, and you can predict the outcome before you spend. zeekend tells you which ones fit your brand specifically.

Newsletters

Sponsor the publications your customers read

Flat CPMs, known audiences, high intent. One placement in the right newsletter outperforms a week of Meta spend.

Podcasts

Host-read ads in shows your segments listen to

Intimate, trusted, high-conversion. Podcast ads don't decay like social. Listeners act days or weeks after hearing.

Direct mail

Physical touchpoint with measurable response

No algorithm. No auction. You know the cost per piece, the response rate, and the revenue per send. Scales linearly.

Creators

Partner with the voices your audience trusts

Instagram, YouTube, TikTok creators in your niche. You choose who, what message, and when. Attribution is clear.

Referral programs

Turn your best customers into your best salesforce

Zero CAC until it works. Your highest-LTV customers recruit more of themselves. Compounds every month.

Partnerships

Cross-promote with non-competing brands

Same customer, different product. Co-branded drops, shared audiences, insert swaps. Free or near-free reach.

How zeekend works

From your Shopify data to your next 100 customers.

Install the Shopify app. zeekend reads your full purchase history and does three things, automatically, on a loop as your store grows.

01

Builds a strategic profile of your customer

Not demographics. The deeper layer: what your buyers believe, what they've tried before, what frustrates them, the language they use. This is the same work direct-response consultants charge $3,000 to $10,000 for.

02

Discovers the segments hiding in your data

Not generic value tiers. Behavioral cohorts named in your brand's voice, based on what people actually buy. A skincare brand sees "The Retinol Converts." A coffee brand sees "Single Origin Loyalists." Real groups you can act on.

03

Tells you which channels to acquire from next

For each segment, zeekend ranks acquisition channels by fit. Which newsletters, which podcasts, which creators, which partnerships. Not "try newsletters." Specifically: this type of newsletter, for this segment, because of this buying behavior.

Re-runs automatically as your customer base changes. New segments emerge. Channel rankings update. You always have a current answer.

What you get

Visibility. Predictability. Control.

Three things Meta and Google took from you. zeekend gives them back.

01 · Visibility

See which channels match your customers

Every acquisition channel ranked by fit for each segment. You see what matches, what to skip, what to test next. No more guessing which newsletter to sponsor.

02 · Predictability

Know what acquisition costs before you spend

Forecasted CAC for every recommended channel based on your customer profile and similar brands. You spend with a number, not a hope.

03 · Control

Playbooks ready to execute

Every recommendation comes with a specific playbook: which audiences to target, what creative angle to lead with, copy drafted in your brand voice. You approve, you run it.

Get started

Two ways in. Pick yours.

Explore

Free intro call

$0

30 minutes with the founder. You tell us what's broken in your acquisition. We tell you honestly if zeekend can help. No pitch, no pressure.

  • Honest conversation, not a demo
  • No payment required
  • No commitment
Book a free call →
Commit

Full access

$100/mo

Sign up and we schedule your onboarding call with the founders. We install zeekend on your store live and walk through everything together.

  • Brand profile, segments, channel recs
  • Onboarding call with the founders
  • Direct access to the team
  • Cancel anytime, 14-day refund
Sign up →

Not sure which? Start with the free call. You can always sign up after.

If you read this far, you already know Meta isn't the long-term answer. The only question is when you start building the alternative.

End of manifesto